James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

SMB EXPANDS ANNUAL TREE PLANTING PROJECT
August 2012

Beer market leader San Miguel Brewery Inc. (SMB) holds its third year of nationwide treeplanting project with the commitment of increased number of seedlings for planting and participation of employee volunteers.

The project, dubbed as SMB Trees Brew Life-Year III, a component of the company’s major environmental advocacy program called “Buhayin ang Kalikasan” formally commenced last August 4 at Baranggay Nabuklod in Floridablanca, Pampanga, a tourist destination now being developed by the provincial government.

This year, in all Saturdays of August, SMB targets more than 12, 500 seedlings with participation of close to 1,400 personnel from its head office, domestic breweries and sales offices nationwide. The figures represent an enormous increase from the 450 seedlings and 300 employee volunteers when the project was launched in 2010.

"Paano tayo nagtagumpay? Nadagdagan ang bilang ng aming employee volunteers ngayong taon dahil nakiisa na sa puwersa ang aming mga kaibigan sa business sector at media mula sa iba’t ibang dako ng Pilipinas. Dumami rin ang ating itatanim dahil sa kagandahang-loob ng ating program partners mula sa government, NGOs, private sector at partner communities," Huang said in the opening ceremonies.

Last August 4, Huang together with members of the SMB Operations Committee, were joined by around 500 employees from San Miguel San Fernando Brewery and sales personnel in the Central and North Luzon Area. Approximately 1,500 casuy and coconut seedlings were planted on that day to help augment the livelihood of more than 300 Aetas residing in the picturesque Baranggay Nabuklod.

Huang thanked their partners from various sectors for the success of its flagship environmental project, attributing their partnership to San Miguel Beer’s tagline "samahan walang katulad."

"Samahang walang katulad. Kapag naririning natin ang katagang ito, ang unang pumapasok sa ating isipan ay San Miguel Beer. Alam ko na marami sa atin ang patuloy na pinapasaya ng aming world-class beers at dahil dito, kami ay lubos pusong nagpapasalamat sa inyong patuloy na pagtangkilik. Truly we are proud to be with SMB because you give us the privilage of delighting you in so many ways through our products and services!"

He added: "Ngayong taon, ipinapakita natin na buhay na buhay ang ating samahan pagdating sa pangangalaga sa ating kalikasan sa pamamagitan ng ating ikatlong taon ng pagsasagawa ng ating Trees Brew Life treeplanting project."

On August 11, SMB will simultaneously plant in another tourist destination , at Tayak Hill in Rizal, Laguna and at Baranggay Sta. Cruz in Davao del Sur. This will be followed on August 18 at Mandaue City. On August 25, SMB will conclude its treeplanting for this year at Baranggay Granada in Bacolod and also in the province of Rizal.

Apart from the weekly planting in the month of August, SMB will hold satellite treeplanting and environmental regeneration activities in Cagayan Valley, Nueva Ecija, Pangasinan, Camarines Sur, Rizal Province, Davao del Sur, Tacloban, and Iloilo for the rest of the year.

The SMB Buhayin ang Kalikasan program came into fruition after the company was bestowed the Best Managed Subsidiary Award three years ago by it strategic partner Kirin Japan. The company utilized the cash reward to launch its flagship corporate social responsibility program for the environment which is composed of projects on treeplanting, coastal clean-up, and recycling, among others.

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