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San Miguel offers guilt-free drinking experience
December 2015

After brewing well-loved beers for 125 years, San Miguel Brewery Inc. introduces another product that will surely delight its customers who just want their beer fix--without the guilt.

The new improved San Mig Zero (SMZ) targets drinkers who choose to enjoy finer things in life without the guilt commonly identified to drinking beer—calories, carbs, sugar and bitterness.

SMZ is SMB Inc.’s answer to the growing demand of products promoting healthy lifestyle without compromising the enjoyment and satisfaction their favorite beer brands give.

Probably having the lowest calories, carbs, and sugar beer brand in the market, SMZ also gives drinkers zero bitterness experience, making every drinking session a delicious treat for the best years of their lives.

“SMZ is for those beer drinkers who consider being healthy an important life-choice. They are the ones who make healthy choices but would not give a compromise on taste and satisfaction in their drinking experience,” says Josemar Climaco, San Miguel Brewery Inc.’s Group Brand Manager.

SMB Inc. recently released aTVC, showing a 70s smiley icon scribbled on a nicely chilled SMZ bottle to highlight the happiness—carefree and guilt-free feeling it brings to drinkers.

For more of San Mig Zero, visit the official Facebook page at https://www.facebok.com/SanMigZerobeer


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