James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

February 2012

San Miguel Pale Pilsen brings back its trademark event, the Battle of the Bands, in this year's Sarap Mag Babad's "Taste of Summer" event.

San Miguel Brewery Inc.'s Battle of the Bands through Pale Pilsen in the early 90s resulted in the mushrooming of various band competitions all across the country which tremendously resuscitated the band and music scene back then.

"Musical talents abound in our country, and SMB believes that our aspiring local bands deserve a shot at showing their talents and being rewarded for their passion," says SMB President Roberto N. Huang.

Interested band of three to seven members each may audition at the San Miguel Pale Pilsen Battle of the Bands at any of the seven Sarap Mag Babad venues on March 2,9, 16, 23, 30, and April 13,20, and 27, 2012. Sarap Mag Babad venues in various areas in the country include Super Six Grill in Malate, Manila; Valdez Center in San Nicolas, Ilocos Norte; Manokan Country in Bacolod City; Ormoc Food Park in Ormoc City; Tagbilaran Port in Tagbilaran City, Bohol; Matina Town Square in Davao City; and at Tagum City Trade and Cultural Center in Tagum City, Davao del Norte. Semi-finals will be held on May 4, 2012 where winners will advance to the Grand Finals on May 11. Bands playing pop, acoustic or reggae music are invited to join.

A total of at least P535,500 await the winners during the elimination and final rounds.

Registration forms can also be downloaded from the San Miguel Pale Pilsen website www.sanmiguelpalepilsen.com.ph, San Miguel Pale Pilsen Facebook account www.facebook.com/sanmiguelpalepilsen or the Radio Mindanao Network (RMN) website www.rmn.ph.

Alongside the Battle of the Bands, this year's Sarap Mag Babad brings the Babad experience to consumers by dishing out the "Taste of Summer sa Bahay" promo which rewards patrons with free pulutan of Purefoods sizzling sisig for every purchase of six bottles of San Miguel Pale Pilsen in sari-sari stores in Visayas and Mindanao; and Baliwag lechon manok for every purchase of one case of San Miguel Pale Pilsen in Baliwag Lechon Manok take-out kiosks in Metro Manila.

Sarap Mag Babad also has a radio promo dubbed as "Bueno Mano Salvo Year 7" in partnership with Bombo Radyo. For a chance to win a tax-free cash prize of P1 million, consumers should submit their entries with specially-marked crowns of San Miguel Pale Pilsen 320ml or Litro bottles.

For more of San Miguel Pale Pilsen Sarap Mag Babad 20212 programs, visit www.sanmiguelpalepilsen.com.ph.

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