James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.


SMB TO INTRODUCE NEW BEERS, INSPIRED BY MONDE WINS
July 2012

SMB Brewing Technical Group Manager Rebecca S. Flores receiving the Monde Selection certificates from Monde Selection Chairman Patrick de Halleux and Monde Selection Jury President for Beer Claudine Lietar during the formal awarding ceremonies in Athens, Greece recently.

 

Celebrations are more fun in the Philippines, and every Filipino salo-salo is not complete without San Miguel Beer -- the beer of choice of 9 out of 10 beer drinkers in the country.

After receiving 9 awards for San Miguel Beer brands from the prestigious 2012 World Quality Selections of the Monde Selection International Quality Institute, the management of San Miguel Brewery Inc. (SMB) expresses its resolve to continuously provide Filipinos with great-tasting beers of world-class quality.

According to SMB President Roberto N. Huang, this year's wins in Monde further inspires the company to work harder in meeting its business objective of "asserting its leadership in the alcoholic market while increasing beer consumption in the Philippines."

"I announced recently that one of our programs this year is to explore and develop new products and packaging innovations so we can be ready to capitalize on market trends and tap new segments. The Monde citations received by our younger beer brands, namely the San Miguel Flavored Beers, the San Miguel Premium All Malt Beer, and the seasonal San Miguel Oktoberfest Beer, only prove that every beer that we brew is strongly welcomed not only here in the Philippine but even among the most discriminating beer connoisseurs in the world," Huang explained.

San Miguel Beer brands, led by the iconic San Miguel Pale Pilsen, are consistent winners in the annual Monde Selection International Quality Awards, with an impressive record of three Crystal Prestige trophies, 16 International High Quality trophies, four Grand Golds, 115 Golds and 80 Silvers from the world's most prestigious award-giving organization for beverages since the mid-60s.

This year, Monde Gold Quality Awards were given to San Miguel Premium All-Malt, San Miguel Super Dry, Red Horse Beer, and Cerveza Negra, with the latter also romping off with an International High Quality Trophy for winning a gold medal in three consecutive years. San Miguel Flavored Beer–Apple and San Miguel Oktoberfest Pale Pilsen Beer also received Gold medals.

San Miguel Pale Pilsen won a silver together with San Mig Light and San Miguel Flavored Beer-Lemon.

"We can say that San Miguel Beer has been the quintessential celebratory drink of the fun-loving Filipino since 1890. More than 120 years after, this San Miguel tradition of brewing excellence lives on with each beer brand reflecting the company's commitment to highest quality in all its processes—from choosing the finest raw materials to beer manufacturing, packaging, sales and distribution," added Huang.

 

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