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There is nothing quite like the taste and flavor of freshly brewed beer at any given time of the day.

SMB Pale Pilsen x Team Manila. A collaboration brewed to celebrate more than a century world-class beer.

San Miguel Brewery serves beer at its finest with the launch of Lifestyle Brews Draft
June 2016

There is nothing quite like the taste and flavor of freshly brewed beer at any given time of the day. While San Miguel Pale Pilsen remains to be the beer of choice for many local beer drinkers, draft beer has created a revolution among discerning beer drinkers on the lookout for more distinct flavors and a unique drinking experience. Enter the San Miguel Lifestyle Brews – a selection of beers especially mastercrafted to appeal to the evolving crowd of beer lovers and sophisticated palates.

“The San Miguel Lifestyle Brews is the premium line of artfully-crafted beers that we brew locally to retain freshness,” said Brewmaster Emil Macapugay. “Beer drinkers have enjoyed these variants for years, and as people’s tastes evolve, we bring them fresher ways to enjoy the flavors they love and exactly as our BREWMASTERS intended them to be.”

San Miguel Brewery has partnered with select bars and pubs in Metro Manila to provide the San Miguel Lifestyle Brews in draft format: SAN MIGUEL SUPER DRY, known for its crisp and clean finish with aromatic hop notes, SAN MIGUEL PREMIUM ALL-MALT, with a distinct flavor and notes of sweetness counterbalanced with a pleasant bitterness, and the full-bodied CERVEZA NEGRA, with the flavor of roasted malt as the backbone for pleasant caramel notes. Each variant showcases San Miguel Brewery’s mastery and standard of over-a-century tested brewing technology, now served in draft for drinkers to enjoy them at its best and freshest.

On JUNE 16, at THE KEG along Fort Strip in Bonifacio Global City, San Miguel Brewery officially launches its San Miguel Lifestyle Brews Draft, paving the way for customers to enjoy San Miguel Brewery’s premium offerings at their best. Starting with the initial pour from the tap to the waiting glass, to the formation of the foamy head, to the light frosting of the glass as the cold beverage chills its container, enjoying a draft beer is a treat not just for the tongue, but also for the other senses.

All three San Miguel Lifestyle Brews have consistently received accolades and recognition from both the drinking public and award giving bodies, the most recent of which is the MONDE SELECTION. The MONDE SELECTION is to consumer goods, including beverages, what the MICHELIN STAR is to hotels and restaurants. SAN MIGUEL BREWERY swept the 2016 MONDE SELECTION as all 3 of their Lifestyle Brews were given awards this year. San Miguel Premium All-Malt and Cerveza Negra received the Monde Selection Gold Medal while San Miguel Super Dry received the Silver Medal, proof of the high quality of the beers in the product lineup. This boasts of the superiority of the San Miguel Beers which others have tried to copy but has never matched.

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