James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

May 2012


Dagta band from Pasig, one of the winning bands in this year's Battle of the Bands.


Following nine consecutive Fridays, San Miguel Pale Pilsen has wrapped up this year's Sarap Mag Babad series of summer events recently with the Battle of the Bands finals simultaneously held in seven destinations nationwide.

The Battle of the Bands, which the iconic beer brand has revived this year, spiced up the culmination of this year's San Miguel Pale Pilsen Sarap Mag Babad "Taste of Summer" campaign conducted at Tiendesitas in Pasig City; Valdez Center in San Nicolas, Ilocos Norte; Manokan Country in Bacolod City; Ormoc Food Park in Ormoc City; Tagbilaran Port in Tagbilaran City, Bohol; Tagum Trade Center in Tagum, Davao del Norte; and Bogsers's by the Sea in Davao City.

Winners in this year's San Miguel Pale Pilsen Battle of the Bands are: Dagta (Pasig), Racel & the Bees (Ilocos Norte), Dungeonz (Bacolod), Lover Boys (Bohol), Green Republic (Ormoc), Raggadub (Davao City), and Edgestock (Tagum, Davao del Norte.

While there is usually one grand winner in band competitions, the Brand Team has opted to provide a refreshing twist for this year's San Miguel Pale Pilsen Battle of the Bands by proclaiming one champion for each area. The move, according to an SMB official, is meant to inspire all seven winning bands to begin their career on a good footing.

"Our company continues to support our local artists through friendly competitions organized by some of our brands like the San Miguel Pale Pilsen Battle of the Bands, and it is our hope that we inspire the winners to pursue their dream of making it big in the local music scene.," said SMB president Roberto N. Huang.

Apart from the relaxing acoustic, reggae, and pop music performances from the finalists, the last leg of the 2012 Sarap Mag Babad is also seen by the company as "the perfect way to conclude the summer season in the company of good friends over ice-cold bottles of San Miguel Pale Pilsen which can be best enjoyed with the best pulutan in town."

For more of the season's closing of San Miguel Pale Pilsen Sarap Mag Babad, visit www.sanmiguelpalepilsen.com.ph.


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