James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

Nov 14, 2013

Emilie Gatmaitan
Girlie Garces
Kiko Sison
Toots dela Cruz
Toks Lopez
Miko Morelos
James Lopez
Meggy Santos

Iloilo City – San Miguel Brewery Inc., makers of world-class San Miguel beers is taking the 14th leg of its National Beer Drinking Contest into a different stage as it offers the annual competition to the victims of the devastation brought by Super Typhoon Yolanda in most parts of the Visayas.

The Sagip Mo Bayan, Drink for a Cause program at the Plaza Mayor, Plazuela de Iloilo is SMB Inc.’s simple contribution in highlighting the Filipinos’ sense of samahan through sharing and giving help to fellowmen who are in dire need of basic necessities to survive

The two-day concert featuring Brownman Revival, Banda ni Kleggy, Callalily, and Rivermaya on November 14 and 15 will be a venue for followers of the annual beer-drinking contest to give support to typhoon victims. The famous Dinagyang Festival 2013 Champion, the Panayanon Tribe, is also expected to spice up the night.

“While the annual competition reminisces the real meaning of simple joy and genuine friendships, and how SMB has become part of the Filipino’s way of life through Pinoy music and food, this year’s edition will bring us to the heart of doing business the San Miguel way—that is to heed to the appropriate call of the situation to help our countrymen who are badly affected by recent calamities that hit our nation,” says SMB Trade Promo and Merchandising Manager Bobby Minosa.

For every bottle of SMB sold, P5.00 will go to a calamity fund through SMB Inc.’s Keep Hope Afloat program. Proceeds will be used to buy relief goods to be distributed to typhoon victims in Panay provinces. This is on top of earlier efforts of SMB Inc. and its mother company, San Miguel Corporation’s on-going support to victims of calamities in various provinces in the Visayas, including the destructive earthquake in mid October.

The event will still sidelight the National Beer Drinking finals that will bring in six semi-finalist teams, from all over the country in their quest to beat the record of 43.37 seconds record of last year’s title holder from the team of Bacolod, the fastest in the history of the 14-year competition.

Minosa adds that the annual National Beer Drinking Contest is one significant activity that shows SMB’s commitment to carry on its tradition of being able to bring happiness while at the same time contribute in augmenting the basic needs of their patrons in the company of a truly great beer. The winning team will bring home half a million pesos (P500,000) while the second and third placers will receive P200,000 and P100,000, respectively tax free. Finalists will also be given consolation cash prizes.

The competition also extended its game of speed by conducting bar raids all over the country for the all-female and all-male team, mixed male and female party, all-foreigners group and for the squad who will be able to drink SMB’s multi-brands – San Miguel Pale Pilsen, San Mig Light and Red Horse Beer – all in one sitting, aside from its customary contest.

This year, about 19,500 teams joined the competition with a total cash prize of close to three million pesos (P3 Million) for all the winning teams.

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