James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

San Miguel Beer Holds 2012 National Beer Drinking Contest Finals in Iloilo
November 2012

Nov 16, 2012, Iloilo City -- The nationwide search for this year's fastest beer drinking team culminates tonight as beer market leader San Miguel Brewery Inc. (SMB) celebrates the final leg of its highly anticipated San Miguel Beer National Beer Drinking Contest-Consumer Edition.

Six teams composed of five members each from all over the Philippines will compete for the grand prize of P500,000, a tax-free cash reward extended annually by SMB to the fastest team, on top of the P200,000 and P100,000 cash prizes for the second and third placers, respectively.

The contenders will come from East Greater Manila Area, North Greater Manila Area, Nueva Ecija- Aurora Region, Laguna, Western Visayas Metro and Northern Mindanao.

The San Miguel Beer National Beer Drinking Contest is an annual event organized by the Sales unit of San Miguel Brewery Inc. It is one of the many ways undertaken by the company to continuously delight its customers by offering financially rewarding opportunities for the contestants.

The activity is not only a competitive speed beer drinking team race but also an activity where admirable values – focus, strategy, determination, discipline and teamwork – prove essential for the success of the team.

Likewise, the event promotes the value of samahang walang katulad. Contestants regularly meet up over bottles of San Miguel Beer to strategize and practice together from the eliminations to the grand finals. These constant interactions strengthen the samahan or barkadahan of the group.

"Sa pamamagitan ng SMB National Beer Drinking Contest, hindi lamang kami tumutulong magbigay ginhawa sa buhay ng mga contestants. Bukod sa pagbibigay saya, hangad rin naming palaguin ang samahan ng barkadahang Pinoy," said Celso Minosa, SMB's Trade Promo and Merchandising Manager.

"Dito, may samahang nabubuo, lumalawak at tumatatag – sa sama-samang pag-eensayo, inuman, tulungan, at pagbuo ng pangarap tungo sa tagumpay," he added.

For the first time, the grand finals of the San Miguel Beer National Beer Drinking Contest (SMB-NBDC) will be celebrated this year in Iloilo City. Past SMB-NBDC events were held in Cebu and Manila.

According to the organizer, they decided to hold this year's Finals in Iloilo City because "the company wants more and more Filipinos to experience the thrill and excitement of this competition that points to its company core value of Customer Delight."

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