James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

SAN MIGUEL PALE PILSEN KICKS OFF
OKTOBERFEST WITH THIRD EYE BLIND

On September 5, no other than popular American alternative rock band Third Eye Blind will join the Filipinos in welcoming San Miguel Oktoberfest Siento Bente (Siento Bente for 120 days or four months of celebration) , said to be the biggest, grandest and longest-running fiesta ng Barkada in the country to date.

Third Eye Blind, known for its hits Semi-Charmed Life, Graduate, Losing a Whole Year, Jumper and How's It Going to Be, will be the highlight of more than 40 of the hottest bands that will play nationwide during the simultaneous opening celebration of this year's San Miguel Oktoberfest 120 in Ortigas, Cebu, Iloilo, Sta. Rosa Laguna and Olongapo City.

"Our Filipino patrons, young and old alike, only deserve world-class entertainment from a world-class beer like San Miguel Pale Pilsen. This year's Oktoberfest is our special way of making the world know that the Philippines is not just a beer drinking country but a country that values and nourishes friendships like no other," explains Group Brand Manager San Miguel Beer, Charmaine C. Bautista.

Along the stretch of San Miguel Avenue in Ortigas, four stages will be set up to showcase different music genres where merrymakers can choose to watch live performances. The hottest names in the local music industry will join Third Eye Blind to set the mood for partying at the San Miguel Avenue during the opening party.

To heighten the excitement, San Miguel Pale Pilsen will also bring its well-loved sports personalities to interact with the crowd in the "Beat the Champs" corner. Partygoers will be given the chance to play face-to-face with Efren Bata Reyes and PBA hardcourt stars, a once-in-a-lifetime experience that sports aficionados can't afford to miss.

What makes San Miguel Oktoberfest 120 larger-than-life is not just the opportunity to outscore sports giants but the collective desire to break world records.

"This year's Oktoberfest is also an attempt for the Philippines to make it to the Guinness World Records. We are looking at garnering the highest number of beer-toasting crowd and having the longest bar. We invite every Filipino to make our country proud and be part of the history" adds Bautista.

On September 5, San Miguel Oktoberfest Siento Bente will also be welcomed simultaneously in Lapu-Lapu City, Cebu; Iloilo, Olongapo and Sta. Rosa City.

Oktoberfest 120 is supported by the Department of Tourism, Converse, Toshiba, Focus Media, Cricket Lighters, Bel Aldea and Maravilla.

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