James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.


San Miguel Pale Pilsen – acknowledged by many as the standard of how beers should be -- is presently staging the annual Sarap Mag Babad, the brand´s trademark series of nationwide events for the summer season.

This year, under the theme, "Freeze the Summer." San Miguel Pale Pilsen wants to "freeze" this summer´s good times by introducing its double-chilled concept of cooling beer to spice up the coolest entertainment from Sarap Mag Babad parties across the nation.

Double-chilled San Miguel Pale Pilsen employs the so-called "Double Chill" technology, a new process of cooling beer below zero degrees Celsius.

The drinking experience, as described by San Miguel Brewery Inc Group Brand Manager Charmaine Bautista, will be a delight to the taste buds because of the "double goodness of extra-cold and full-bodied taste of San Miguel Pale Pilsen."

On April 11, Sarap Mag Babad will go to Iba in Zambales and Puerto Galera in Mindoro. The event will also be held on May 2 in San Fabian, Pangasinan; San Juan, Batangas and Bantayan Island, Cebu and on May 13 in Gen. Luna, Siargao.

Headlining San Miguel Pale Pilsen´s Sarap Magbabad "Freeze the Summer" party series are the country´s coolest bands, including Rivermaya, Sugarfree, Parokya ni Edgar, and Brownman Revival, among a host of others.

"We want to up the level of entertainment in the Philippine party scene. We´ve prepared the coolest parties, the coolest performers, and are now also introducing the coolest way to enjoy beer: by trying out Double Chill San Miguel Pale Pilsen. It´s the perfect refreshment to beat the summer heat while partying," explains Bautista.

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