James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

Five San Miguel Beer Brands Cited Overseas


Award-winning SMB brands.
San Miguel Pale Pilsen, San Miguel Premium All-Malt Beer, Cerveza Negra, Red Horse Beer and San Mig Light.

Market leader San Miguel Brewery, Inc (SMB) once again bagged gold and silver medals for five of its beer brands -- one of which is its newest product San Miguel Premium All- Malt Beer -- in the Monde Selection Awards, said to be the most prestigious international award-giving body for finished food and beverage products.

With barely eight months in the market, San Miguel Premium All-Malt Beer came out triumphant with a Gold Medal after securing the nod of Monde's jury for its medium to full-bodied malty flavour, pleasant hoppy notes, sweetish taste and smooth balanced bitterness.

"We are honored with the recognition, it only goes to show that Philippine made beer products are at par with the world's best, says Assistant Vice President and Brewing Technical Group Manager Rebecca S. Flores.

SMB's flagship brand San Miguel Pale Pilsen and Cerveza Negra likewise received Gold citations while Red Horse Beer and San Mig Light won a Silver.

Flores shares that the company is excited in receiving the much-coveted product quality awards during the formal awarding in Venice, Italy on May 31. This year, SMB has increased its winning entrants as well as its stature and integrity in the beverage industry worldwide with the addition of the San Miguel Premium All-Malt Beer.

"The Monde Awards further inspires SMB to preserve and maintain the iconic, world-class and award-winning status of our beer products in line with our thrust to continually lead the growth of the beverage industry," explains Flores.

Since 1964, SMB's beer products are consistently recognized by the Monde Selection's jury of expert tasters, bringing the company's awards to five International High Quality Trophies, eight Grand Golds, 126 Golds and 76 Silvers, on top of other special citations.

San Miguel Brewery, Inc. is the largest producer of beer in the Philippines, with a market share of more than 95%. The company has five state-of-the-art breweries located in key major cities and a highly developed distribution system serving approximately 471,000 retail outlets nationwide.

Founded in Brussels, Belgium, the Monde Selection is the oldest and the most prominent award-giving organization in quality selections, garnering thousands of entries from around 70 countries annually. It is regarded as the ultimate measure of the finished product's adherence in international standards for taste and quality.

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