James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.

Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.

Mash-up of musical genres, beer shower, mark 2014 San Miguel Beer Oktoberfest

Beer and music lovers are in for a one-of-a-kind treat starting this month as San Miguel Brewery Inc. rolls out this year's San Miguel Oktoberfest featuring a never-before-seen mash up of legendary rock bands, club DJs, mainstream bands and up-and-coming university bands.

Having staged unforgettable Oktoberfest celebrations in recent years that have featured, among others, an ultra-modern lights and sounds show, a beer pyramid and performances by major global acts, SMB will ramp up the fun in this year's edition with a beer shower, a giant inflatable display, virtual sports game booths, and non-stop music performances by top-notch musical artists, as revelers enjoy all nine world-class San Miguel beer brands.

The 12-hour non-stop music and beer-packed event will be held at Greenfield District Central Park in Mandaluyong on September 12, with simultaneous runs in One Mango Avenue, Cebu City and Laguna Central Greenfield City in Sta. Rosa, Laguna on September 19.

Declared as an official Philippine tourism event, SMB's Oktoberfest has always been known to provide the best in live entertainment for its customers.

This year's line-up of performers cover a broad spectrum of musical genres that cut across all segments, led by Red Horse Beer's brand evangelists Ely Buendia, Pepe Smith, Slapshock, Greyhoundz, and Razorback, together with 6Cyclemind and Rivermaya.

The country's top DJs Mars Miranda, Ace Ramos, and Deuce Manila will meanwhile pump an additional dose of adrenalin to keep the party going, together with top university bands led by the 2013 Muziklaban grand winner Manila Under Fire, and this year's Party All-Night DJ finalists. Young crowd drawers Yolanda Moon, Techy Romantics, Taken by Cars, Flying Ipis, and Banda ni Kleggy will also see their debut in the country's grandest Oktoberfest celebration. The versatile Replay Band, on the other hand, will make sure to give party-philes their retro fix.

Oktoberfest-themed pocket events will also be staged in select barangays in keeping with San Miguel Oktoberfest's nationwide reach. Virtual sports games to be featured include Basketball, Archery, Pool, Billiards, Frisbeer, Giant Darts, Soccer, Giant Connect 4, and Giant Jenga booths.

Tickets are priced at P300 (with five cups of assorted beers) in the Manila kick-off, while P50 (with one cup of Pale Pilsen) in regional runs.

For more of San Miguel Beer Oktoberfest, visit the official Facebook page at https://www.facebook.com/SanMiguelOktoberfest

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Filipino

Uulan ng beer, musika sa San Miguel Beer Oktoberfest

Siguradong matutuwa ang mga parokyano ng San Miguel Beer sa inaabangang taunang San Miguel Oktoberfest dahil sa kauna-unahang pagkakataon, magkakaroon ng malaking pagsasama ang mga kilalang rock bands, club DJs, university bands at mainstream na banda sa isang entablado. At upang lalong pasayahin ang selebrasyon, sasamahan pa ng SMB ng malaking beer shower, inflatable display, at virtual sports game booths ang naturang event, kung saan tampok din ang siyam na world-class na beer ng San Miguel.

Ang labing-dalawang oras na non-stop na tugtugan at katuwaan ay magaganap sa Greenfield District Central Park sa Mandaluyong sa ika-12 ng Setyembre. Magkakaroon din ng Oktoberfest music festival sa One Orange Mango Avenue sa Cebu at sa Laguna Central Greenfield City sa Santa Rosa City, Laguna sa ika-19 ng Setyembre.

Ang San Miguel Oktoberfest, na kinilala bilang isang opisyal na tourism event ng Pilipinas, ay pangungunahan ng mga Red Horse Beer brand evangelists na sina Ely Buendia at Pepe Smith at mga sikat na bandang Slapshock, Greyhoundz at Razorback. Tutugtog din ang 6Cyclemind at Rivermaya.

Ang mga top DJ ng bansa na sina Mars Miranda, Ace Ramos, Deuce Manila ay kabilang din sa mga magtatanghal, kasama ang mga nangungunang banda sa mga kilalang university, na pinangungunahan ng 2013 Muziklaban finals champion na Manila Under Fire. Nandiyan rin ang mga nanalo sa Party All-Night DJs ng San Mig Light at ang mga bandang Yolanda Moon, Techy Romantics, Taken By Cars, Flying Ipis, at Banda ni Kleggy. Ang Replay Band na kilala sa mga "retro" hits ay tutugtog din.

Para makarating ang kasiyahan sa iba't-ibang panig ng bansa, magkakaroon din ng Oktoberfest-themed parties sa mga piling barangay sa iba't-ibang lalawigan.

Itatampok din sa Oktoberfest ang mga atraksyon kagaya ng Basketball, Archery, Pool, billiards, Frisbeer, Giant Darts, Giant Connect 4, at Giant Jenga booths para sa karagdagang saya.

Ang ticket ay mabibili lamang sa halagang P300 (kasama ang limang cup ng assorted San Miguel beers) sa Manila, habang P50 (may kasamang isang cup ng San Miguel beer) naman sa Santa Rosa, Laguna, at Cebu City.

Para sa karagdagang impormasyon, bisitahin lang ang San Miguel Oktoberfest Facebook page https://www.facebook.com/SanMiguelOktoberfest