James Lang, Jon Castillo and Paul Diaz ruled the Urban Extreme Sports Challenge held during the Red Horse Beer Pambansang Muziklaban grand finals recently in Pasay City.
Plant officials of beer market leader San Miguel Brewery Inc. (SMB) proudly show the awards they won in the recently held Don Emilio Abello Energy Efficiency Awards (DEAEEA) 2012.
It's gold for Red Horse Beer
Red Horse Beer, the country's No. 1 Extra Strong Beer is kicking hot not only in the Philippines but also in the international arena when it was recently feted a gold medal award for excellence in the prestigious Australian International Beer Awards (AIBA).
More than 1,500 entries from around the world were meticulously tested and tasted by a panel of judges composed of expert brewers and connoisseurs. Only Red Horse Beer won gold in the Philippines, thus proving its leadership stance in the local alcoholic beverage market.
In the AIBA website, head judge Warren Pawsey said "all beers that were entered were treated with respect, individually assessed, evaluated blind and without bias." He added that the awards give brewers an opportunity to benchmark their beers against international industry standards, seek advice from an independent panel of experts, and promote and market award winning products using the AIBA seal of approval.
Presented annually by the Royal Agricultural Society in partnership with the Federation University Australia, the Melbourne-based AIBA which started in 1992, is the largest competition for the beer industry in the Asia Pacific region.
Red Horse Beer's recent achievement at the AIBA is a clear manifestation of its brand pitch "Ito ang Tama!" and San Miguel Brewery Inc.'s commitment to excellence and promise to give only the best products and services to its customers. SMB Inc. is also the maker of other multi-awarded and globally known beer brands.
Red Horse Beer is also strongly associated with the country's premier rock extravaganza, Pambansang Muziklaban which is now on its 16th edition.
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